ZF
ZF is the world's second-largest automotive supplier and is ringing in a new era of mobility - Vision Zero - An era without accidents and emissions.
Client
ZF
Year
2017
Category
Automotive
Type of Work
Brand Design
Print Concepts
Brand Implementation
Out-of-Home
In the name of and at Jung von Matt/brand identity
ZF wants to make this era possible through innovative strength and a broad product portfolio for intelligently networked, mechatronic technologies and systems.
As a defining design element, the Flex Grid was developed, which illustrates the perfect networking of technological solutions.
With this ZF is driving the digital transformation of an entire industry and expresses this self-image in the following new brand identity.
The core element of the new corporate design is the Flex-Grid – inspired by the swarm intelligence of biological systems. As a defining design element, the Flex Grid can interact with images or communication content and creates an independent dynamic across all media.
The result is an intelligent, digital design system that focuses on maximum flexibility with strong conciseness. The brand launch at the IAA 2017 was the starting signal for the successful implementation of the new corporate design specifications.
Since then, they have been applied globally and across all media and locations. Always different, always ZF.