Aranya Studio
Aranya Studio is a newly founded yoga studio in Zurich, which specialises in yoga, meditation, pranayama, pilates and massages. The programs of Aranya Studio are tailored not only for physical fitness but also for mental and emotional well-being.
Client
Aranya Studio
Year
2022
Category
Health & Wellbeing
Type of Work
Aranya means forest and wilderness or belonging to the forest in the ancient Indian language Sanskrit.
Therefore the newly developed brand design incorporates elements inspired by nature, such as leaves and subtle tree motifs and weaves a seamless narrative of growth and renewal.
The forest symbolizes the whole world as a communal unit. The trees that form the forest are connected and represent the customer embarking on a transformative journey.
In addition, Aranya's brand essence revolves around the principles of growth, interconnectedness, and holistic well-being.
The logo with its organic lines and fluid shapes, reflects the dynamic journey towards health and self-discovery that awaits within Aranya Studio. The color palette is inspired by the serene hues of nature, with a warm yellow, deep greens, and calming grey.
Aranya's organic design not only fosters an immersive wellbeing experience but also underscores the brand's dedication to a balanced, health-focused lifestyle, making each visit a transformative journey.
Elements of nature are strategically placed throughout branding materials, creating a cohesive and immersive experience.