Grand Resort
Bad Ragaz
The Grand Resort Bad Ragaz is a 5 star luxury hotel and considered one of the best wellness hotels in Switzerland. Less well known is that the resort includes an internationally renowned medical centre with over 30 specialist areas for diagnostics, prevention and rehabilitation and owns a thermal spring.
Client
Grand Resort
Bad Ragaz
Year
2018
Category
Hospitality
Type of Work
Brand Design
Print Concepts
Out-of-Home
Touchpoint Concept
Brand Implementation
In the name of and at Jung von Matt/brand identity
The own thermal spring and the resort character are fundamental aspects that define the brand and stand as the basis for the positioning: Dive into a better feeling. This theme is taken up as a central topic and is expressed in a poetic, high-quality and concise manner through the aesthetics of watercolour painting, which are the basis for the new corporate design.
In addition, the two areas Luxury Wellbeing and Medical Resort were visually differentiated according to their service character in colour and content.
The all-embracing theme of water is conveyed through the watercolour paintings. Here a warm colour scheme dominates the appearance of the Grand Resort Bad Ragaz, giving the watercolour paintings a lively and welcoming character.
In addition, the corporate design of the Medical Centre Bad Ragaz was implemented and a clear visual separation had to be made to the Grand Resort Bad Ragaz.
The centre shares the positioning and the aesthetics of watercolour
painting with the Grand Resort,
but clearly distinguishes itself from it, in colour and content. Blue tones predominate here.