Esperance
Esperance is an integrative cancer clinic based in Bangkok.
In conjunction with Bumrungrad International Hospital, they are committed to provide innovative medical expertise, that uses a holistic, alternative approach to redefine today's cancer therapy.
Client
Esperance
Year
2019
Category
Healthcare
Type of Work
Brand Design
Digital Design
Print Concepts
Touchpoint Concept
Brand Implementation
In the name of and at Jung von Matt/brand identity
Esperance Holistic Cancer Treatment pioneers a revolutionary approach to healing, seamlessly merging cutting-edge medical care with compassionate holistic practices.
The brand's design mirrors this fusion, utilizing vibrant coloured gradients that symbolize medical expertise, hope, resilience, and transformation.
The gradients, transitioning seamlessly from one hue to another, representing the diverse facets of healing—physical, emotional, and spiritual.
This visually striking design not only captures the essence of holistic treatment but also encapsulates the brand's promise to infuse each patient's experience with positivity, warmth, and a spectrum of healing energies.
The colour gradients serve as a symbolic image for the symbiosis of life and illness. It's always changing form and colour represents the different medical conditions of each and every patient. By doing so, Esperance adapts to the diverse needs of each personal journey to recovery and acts as a faithful companion to every patient.
In addition, defined colour codes visualize the different parts of cancer treatment:
1. The integrative cancer clinic
2. Laboratory research
3. Patient-driven care and
4. Prevention approaches.
The result is an ever changing, digital design system that focuses on maximum flexibility.